Thought: The Final Frontier!
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Many organisations have data but lack the specialists to draw out the insights from all those numbers. Well, thats our job, and we love it. So whether we are analysing data we have generated through research conducted on your behalf, or we are exploring your own data - we love it! Our task is to give you insights that enable you to make clear, confident decisions. The best value that any researcher can add to your project is the power of thought. And that’s how we see our wide array of softwares and analytic technologies: they are thinking tools.
So where your competitors are stranded back on planet Excel, or SPSS (both are okay tools) we can take your information a lot higher. Not just describing information, but modelling it and playing what-if? Our analytic suite includes:
- Spreadsheet platforms – Excel, SPSS and Statistica. Each has their strengths.
- Text Analysis – two platforms. Nothing beats the power of the respondents own words. We did one report recently that was so good the client is turning it into a book! (See our recent projects.) See also the page on Text Analysis and how it gives you extra depth.
- Neural Networks – three powerful platforms, for advanced computer learning and modelling.
- Data Mining/Machine Learning - using the brilliant WEKA software from the University of Waikato.
- AnswerTree – very effective segmentation and exploration tool.
- Conjoint – for choice modelling.
- Perceptual mapping – a more intuitive way to analyse data.
- Agent-based modelling – the cutting edge. We’ve been doing this since 2001. Check this out!
- Risk modelling – because the future isn’t black and white.
- Geo-spatial modelling – catchment area and socio-demographic analysis.
- Bayesian Modelling – a holistic way to model behaviours.
- Structural Equation Modelling.
- Social Network Analysis - seeing how people in your organisation or your market connect.
- Dashboard what-if simulations. We programme some brilliant decision-simulators. Check it out.
The whole point is to give you a better platform from which to assess and make your business decisions. Click here to go back to:
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